Release date: May 19th, 2018, 08.00 a.m.



Next generation motorsports – Viessmann video turns kids into mini Panasonic Jaguar Racing stars

  • The offspring explains what Formula E is all about
  • Maintaining living spaces for future generations with state of the art technology

Berlin, May 19th, 2018 ⎯ Enthralling sound, a foggy circuit, three race drivers approach with determined steps, helmets under their arms. But it’s not the stars known from TV who climb into their race cars: two boys and a girl in purely electrical mini-race cars enter a race for efficiency and skill. Because that is what the “big” Formula E is about:

“Everything is about the energy and it’s about how to race in the most efficient way.”

The new short film by Viessmann, Official Partner of Panasonic Jaguar Racing, Jaguar’s Formula E, since the start of the 2017/2018 season, is the first one that will be aired as a TV spot. On Saturday night, May 19th, the spot will be broadcasted on German TV channel ARD for the first time: right before the start of the Formula E race in Berlin as well as prior to and after the daily news “Tagesschau”. Together with Panasonic Jaguar Racing, the fourth generation family business stands up for a new generation of motorsports and living.

Next Generation Racing, Heating, Living

Formula E, world’s most innovative and first purely electric race sports series, is a symbol for a monumental change: the transition from the age of oil to the era of electrification. As electricity and heat are merging, Formula E teams as well as Viessmann, one of the leading international manufacturers of energy and climate systems, are constantly working on new solutions in order to use existing resources as efficiently as possible.

Already five years ago, Viessmann and Panasonic launched a fuel cell heating system which produces heat and power at the same time. The partnership with Panasonic Jaguar Racing is the next logical step on the way to a new generation of driving, heating and eventually living.

Future in images

With the new video, which Viessmann implemented together with production company “27 Kilometer”, the company connects modern race sports with the creation of a comfortable climate inside and outside the own home – by means of latest technology and comprehensive energy management. Main focus is on future generations. After all, Viessmann has set the goal to create and maintain living spaces for generations to come.
The whole video and a short teaser are available on the Viessmann YouTube channel:

Further information on Formula E:

The Next Generation of Motorsport – presented by Viessmann