Viessmann and FC Bayern – Cooperation on the Chinese market

FC Bayern Munich and the Viessmann family are now following a common path in Asia: Since the beginning of September, Viessmann has been FC Bayern Munich's Official Regional Partner in Mainland China and Hong Kong. The cooperation includes the use of brand rights, Meet & Greets and fan trips to the Allianz Arena. In addition, the globally active manufacturer of energy systems is planning various activities together with the German record champion for the sustainable use of resources, including at the FC Bayern Football Schools in China.

Jörg Wacker, Board Member for Internationalization and Strategy at FC Bayern München AG: "We are delighted to welcome Viessmann as a regional partner in China to our partner family. Both FC Bayern and Viessmann stand for quality "made in Germany" and have a strong presence in Asia. The partnership is a further building block in our long-term and sustainable strategy for the Chinese market.

"We create living spaces. For generations to come' – that is our purpose statement. With FC Bayern Munich, we have found a partner with whom we can implement precisely this philosophy in China," says Max Viessmann, Co-CEO of Viessmann. As a family business with more than one hundred years of history, Viessmann sees it as its responsibility to design living spaces and preserve them for future generations.

Max Viessmann adds: "In this partnership we not only want to accompany and support the next generation of football players in China from the very beginning, but we also want to ensure through educational work that the topic of sustainability is already on the agenda of the next generation. The education for the improvement of air quality, a sparing use of resources and the promotion of young people are the focus of this cooperation for us.

Rouven Kasper, Managing Director of FC Bayern Munich in China, adds: "With Viessmann, we have gained a partner that fits perfectly with our individual activation strategy for partners and our unique market approach. Viessmann fits perfectly into our partner family, we share our ambitions in the Chinese market and beyond and will work with Viessmann to achieve joint market advantages, but will also offer our fans added value.

FC Bayern Munich has long been extremely active in Asia, among other things with youth initiatives, fan events and institutional cooperation. In recent years, the professional team has also played several matches in China and Singapore.

Viessmann has been one of the biggest sponsors and partners of winter sports for more than two decades and is committed to greater sustainability there as well. The company is also involved in Formula E and the English first division football team Huddersfield Town.


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